Worked on R/GA's flagship account, Verizon, serving as creative lead for their Why Not Wednesday campaign. This partnerships-driven campaign was the social vehicle for weekly buzzworthy offerings, like a fleet of Deloreans deployed in NYC for the Lyft partnership in honor of Back To The Future Day.
#WhyNotWednesday has provided access to everything from Star Wars Google Cardboard to Superbowl tickets, from decluttering guru Marie Kondo's exclusive tips to getting your holiday To-Do list done with Task Rabbit. We've helped followers get their zen on, score walk-on roles on reality shows, and even guess the Jingle Ball song written entirely in emojis for a pair of tickets. It's fun, it's fast, and it moves at the speed of social. Sample #WhyNotWednesday animated social post
Other Verizon Social: FiOS
How To Survive A Horror Movie
#WhyNotWednesday has provided access to everything from Star Wars Google Cardboard to Superbowl tickets, from decluttering guru Marie Kondo's exclusive tips to getting your holiday To-Do list done with Task Rabbit. We've helped followers get their zen on, score walk-on roles on reality shows, and even guess the Jingle Ball song written entirely in emojis for a pair of tickets. It's fun, it's fast, and it moves at the speed of social. Sample #WhyNotWednesday animated social post
Other Verizon Social: FiOS
How To Survive A Horror Movie
GOOGLE ONHUB - WIRELESS ROUTER SOCIAL COMPS
HEALTHCARE CONTENT
UPMC
ReThink Concussion: By The Numbers Infographic
ReThink Concussion: Clinical Trajectories Infographic
ReThink Concussion: Energy Crisis Infographic
The UPMC Multidisciplinary Team Approach
Neuromythology: Debunking The Top Concussion Myths
Sidelined By Concussion: ReThinking The Restful Approach To Recovery
VOMS: What It Is And Why We Use It
Henry Ford Live Well – Ghost Written Medical Blogs
Why Shoveling Snow Is A Pain (In The Shoulder)
The Top 8 Ways To Fuel Your Workout
10 Ways To Walk Your Way To Better Health
8 Food Staples You Should Always Have In Your Kitchen
The Best Way To Monitor Blood Pressure At Home
Promoting Good Sleep Habits For Your Child
How To Eat Well On A Budget
Salt vs. Sodium
2 Hours Of Screen Time For Your Child: Pros and Cons
Portion Distortion: Why It’s A Big(ger) Deal
5 Quick Exercises You Can Do Anytime, Anywhere
Easy Ways To Fit Fruit And Vegetables Into Your Diet
What’s A Healthy Body Weight For Me?
The Real Reason You Should Eat Your Spinach
Antioxidants: What’s All The Hype About?
What Does Salt Have To Do With Your Blood Pressure?
Sentara 28 Days of Heart
5 Ways Romance (And Wine!) Can Be Good For Your Heart
Top 5 Ways You’re Accidentally Ambushing Your Heart
If Your Heart Surgeon Had 3 Wishes
Fat Tuesday: The Top 5 Ways Your Weight Affects More Than Your Waistline
Top 10 Healthy Superbowl Snacks
5 Coolest New Innovations Changing The Heart Health Game
Resolution Revival: 8 Heart Healthy Exercises You Can Do At Home
Sentara Stroke Awareness
Psychosocial Effects Of Stroke
What Is A Primary Stroke Center?
How To Prevent Stroke
Types Of Stroke
UPMC
ReThink Concussion: By The Numbers Infographic
ReThink Concussion: Clinical Trajectories Infographic
ReThink Concussion: Energy Crisis Infographic
The UPMC Multidisciplinary Team Approach
Neuromythology: Debunking The Top Concussion Myths
Sidelined By Concussion: ReThinking The Restful Approach To Recovery
VOMS: What It Is And Why We Use It
Henry Ford Live Well – Ghost Written Medical Blogs
Why Shoveling Snow Is A Pain (In The Shoulder)
The Top 8 Ways To Fuel Your Workout
10 Ways To Walk Your Way To Better Health
8 Food Staples You Should Always Have In Your Kitchen
The Best Way To Monitor Blood Pressure At Home
Promoting Good Sleep Habits For Your Child
How To Eat Well On A Budget
Salt vs. Sodium
2 Hours Of Screen Time For Your Child: Pros and Cons
Portion Distortion: Why It’s A Big(ger) Deal
5 Quick Exercises You Can Do Anytime, Anywhere
Easy Ways To Fit Fruit And Vegetables Into Your Diet
What’s A Healthy Body Weight For Me?
The Real Reason You Should Eat Your Spinach
Antioxidants: What’s All The Hype About?
What Does Salt Have To Do With Your Blood Pressure?
Sentara 28 Days of Heart
5 Ways Romance (And Wine!) Can Be Good For Your Heart
Top 5 Ways You’re Accidentally Ambushing Your Heart
If Your Heart Surgeon Had 3 Wishes
Fat Tuesday: The Top 5 Ways Your Weight Affects More Than Your Waistline
Top 10 Healthy Superbowl Snacks
5 Coolest New Innovations Changing The Heart Health Game
Resolution Revival: 8 Heart Healthy Exercises You Can Do At Home
Sentara Stroke Awareness
Psychosocial Effects Of Stroke
What Is A Primary Stroke Center?
How To Prevent Stroke
Types Of Stroke